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The web site states the following, "Take an excursion along the Red and your adventure is likely to coincide with a variety of celebrations." I noticed that the web page stated " Manitobas festivals are lively gatherings that offer incredible entertainment, cultural and homegrown foods from the region and fun-filled activities for the entire family." They also said " Drive, cycle, walk or canoe your way along the Routes on the Red to discover some of this unforgettable experience! People of the Fur Trade. Settlers Routes on the Red. The Red River, one of Canadas Canadian Heritage Rivers." The meta header had Routes on the Red as the first optimized keyword. This keyword is followed by Manitoba Floodway which isn't as urgent as Routes on the Red.